George Carrancho

George Carrancho joined First in Service in May 2016 as Managing Director of the West Coast. While most of his business is with in the diversity corporate area, he also provides high end leisure for clients providing unique experiences.

Prior to joining F1S, Carrancho was with the Tzell Travel Group recruited as Director of Business Development upon his retirement after 20 years with American Airlines.

At American Airlines, Carrancho was the Manager of Diversity Markets which specialized in marketing and outreach in the New York area in diverse consumer markets including Hispanic, LGBT, Black and Asian. On a national level, he represented American’s national partnerships and advertising strategy in the Hispanic and LGBT segments.