Sarah Groen

Travel has been a passion of Sarah’s since she can remember, and it has become her life’s mission to inspire and enable more people to travel widely. Sarah’s travel experiences are widely varied, from ultra luxury hotels to backpacking, wine tours to rugged hiking adventures and more. In all, Sarah has been to all 7 continents and nearly 100 countries.

Bell & Bly Travel works with entrepreneurs, executives, business owners, families, and couples to effectively plan for their most precious asset - time. Specifically the time and experiences they enjoy with loved ones. Our clients come to us for everything from weekend hotel stays to major bucket list trips.

We use our relationships in the industry to add value to your vacations - not just through saving you 20-60 hours of planning time, but also via perks like upgrades and resort credits, and helping you find experiences you didn't even know exist. Everything we do is bespoke to you and based on our tens of thousands of hours of travel and planning experience.

Prior to founding Bell & Bly Travel Design, Sarah held a range of positions in finance, tech investing, and entrepreneurship. Sarah has an MBA from Stanford and a BBA in finance from University of Texas Austin. When not traveling, she lives in Houston with her husband, Alex, and two dogs, Lennon and Denver.