Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to California. Travelers spent $140.6 billion in 2018 in California, directly supporting more than 1.2 million California jobs and $11.8 billion in state and local tax revenue.
Insider Tip
For any advisor needs, please visit our award winning advisor platform California STAR at star.visitcalifornia.com. This platform is localized in 12 different markets.Virtuoso Preferred Supplier Since 05 Jul 2016
Sustainability
Our Commitment
Travelers who think it’s not easy being green haven’t been to California. The Golden State continues to innovate in the sustainability space, from mitigating environmental impacts and promoting cultural preservation to educating visitors about responsible travel. Read more about Visit California Sustainability Initiative.